The Global Organization for Applied-Political Leadership (G.O.A.L) is the first and foremost training incubator for diverse political talent in applied politics, communication, and advocacy. G.O.A.L will cultivate a robust talent pipeline to generate a critical mass of diverse political leaders who will revolutionize how government serves people globally though professional development, executive education, and political networking. We hope you can join us! This event is sponsored by State and Federal Communications, Campaigns and Elections, Result Refinery, and brought to you in partnership with CQ Roll Call, Government Affairs Industry Network, Grassroots Professional Network, Vote. Lead. Impact., The George Washington Black Alumni Association, and College to Congress.
9:30am Opening Remarks: Diversity Counts!
Will 2019 be the year of increased diversity in politics, advocacy, and government? How more diverse professionals voting, engaging, advocating, running, and governing will improve policy outcomes for all. Speaker: Jonathan McGee, Founder and CEO, The Global Organization for Applied Political Leadership
9:40am: Kick off the conversation with Lisa Osborne Ross, President, Edelman Washington D.C.
Lisa Ross, a D.C. native, joined Edelman from APCO Worldwide where she was the managing director of its Washington, D.C. office. Earlier, Ross had a 15-year career at Ogilvy, culminating in her role as head of public affairs. Before that, she served in the first and second terms of the Clinton Administration, specializing in policy development and issues management. Ross, was recently honored by the PR Council as the agency world’s Diversity Champion, is passionate about her philanthropic endeavors, especially focused on building a better Washington. She works to empower women and prioritize the importance of diversity of race, gender, points of view and inclusion of all. She co-founded and led the Washington Area Women’s Foundation, which raised hundreds of millions of dollars to fund grassroots organizations addressing the critical needs of women and young girls through essential services and training throughout the Washington metropolitan area.
10:00am Communications in Advocacy – Crafting and Delivering a Message that Resonates
Receive tips from experts on how to frame your message so people act, react and engage with your information. Learn how audiences consume information and which traditional and digital media platforms work best for advocacy. Speakers: Garrison Coward, Campaign Manager, Congressman Rob Whitman, Jesse Barba, Vice President, Cassidy and Associates,Nicole Merlene, Director of Government Affairs, Invest In The USA
11:00am Lobbying – The rules are changing, Are you keeping up?
These days it seems like everyone is an advocate - but who should register, when and what are the
triggers? Also, how should you approach a lobbying campaign differently than a advocacy campaign, alternatively, what strategies can you mutually leverage from both? Speaker: Keyshia Brooks-Coley, Vice President, Federal Advocacy & Strategic Alliances, American Cancer Society Cancer Action Network, Inc.
12:15pm Keynote Luncheon – Digital Advocacy in "The Innovative State"
Aneesh Chopra, Former United States Chief Technology Officer, will discuss best practices, lessons learned, and strategies for success around effective digital advocacy, and the importance of leveraging the right tools to move the needle on key policy issues.
1:30pm Political Engagement – Take your PAC and Grassroots Program to the Next Level
Learn how to harness activism within your organization by identifying, organizing and inspiring
grassroots leaders. Hear about proven techniques for attracting donors at the highest levels, how t keep them engaged. Speaker: Ellie Shaw, Director of Federal Government Affairs, American Express
2:30pm Trailblazers in Advocacy – Diverse Leaders of Distinction
This session will gather a group of successful diverse leaders from business, media and politics to share their stories, lend advice and leave you inspired to succeed. Speakers: Rina Shah, Managing Director, Redfort Strategies, Nien Su, Chief Economic Advisor, Arthur Sidney, Chief of Staff, Congressman Hank Johnson, Honorable Louis Caldera, Laruby May, Former Ward 8 DC Councilwoman
3:30pm Networking Happy Hour
Join us for a networking reception to discuss what you learned, make new relationships and rekindle old ones.
*Breakfast and Lunch Provided*