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Forging The Future: Trendsetting Digital Adopters, Public Policy, and Social Change

  • 2322 Rayburn House Office Building (map)

Date:              Tuesday, December 4, 2018
Time:              2:00 PM
Room:            2322 Rayburn House Office Building

Background: Nielsen in conjunction with the Multicultural Media Caucus (MMC) will hold congressional briefing to showcase its latest report insights on the habits and purchasing power of the African American consumer. The theme of the panel, “Forging The Future: Trendsetting Digital Adopters, Public Policy, And  Social Change,” will focus on the “digital” aspect of the behavior of multicultural consumers. The purpose of this event is to show the importance of understanding consumer behaviors in diverse communities so that policymakers can make informed decisions.

Nielsen Report: “From Consumers to Creators: The Digital Lives of Black Consumers”

Participants:

  • Reta Jo Lewis, Senior Fellow and Director of Congressional Affairs, German Marshall Fund, Nielsen External Advisory Committee Member 

  • Cheryl Grace, SVP, Community Alliances and Engagement, Nielsen 

  • Dorrissa D. Griffin, Chief of Staff and Staff Counsel, Multicultural Media, Telecom and Internet Council (MMTC) 

  • Francella Ochillo, VP of Policy & General Counsel, National Hispanic Media Coalition

  • Orchid Richardson, VP and GM, Data Center of Excellence, Interactive Advertising Bureau (IAB) 

  • John C. Yang, President and Executive Director, Asian Americans Advancing Justice (AAJC)

Food & beverages will be provided

RSVP to Lorraine.Carrasco@nielsen.com