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Ad Revenue Theft and How to Stop it

  • 2325 Rayburn House Office Building (map)

The proliferation of pirate or counterfeit mobile apps results in economic loss to developers and harm to consumers. Developers can suffer the loss of two revenue streams: they can lose app sales when counterfeits are available and confusing consumers, and they can lose ad revenue when advertisers mistakenly place ads with the counterfeit app. The app ecosystem is valued at over $143 billion, a robust industry that owes much of its growth and dynamism to the ability for app developers to protect their copyrighted work. All app developers need strong intellectual property rights. But app developers who depend on ad revenue to create jobs and grow their businesses also depend heavily on the ability of ad networks to ensure that ad revenue meant for them is not diverted to illegal copies of their work.

Please join the App Association and the Global Innovation Policy Center on April 11 for a lunch briefing to explore how industry best practices and enforcement mechanisms may significantly reduce this problem. Panelists will discuss:

  • How ad networks work and how ads are placed in mobile apps

  • The privacy and safety risks to consumers from ads placed in counterfeit apps

  • The risks to advertisers from ads placed in pirated apps

  • What best practices from other sectors can be applied to help this problem

IP Caucus Co-chairs:
Rep. Adam Smith (D-WA)
Rep. George Holding (R-NC)
Rep. Hakeem Jeffries (D-NY)

Moderator: 
Debbie Rose, Intellectual Property Fellow, ACT | The App Association

Panelists: 

Kasie Brill, Senior Director, Brand Protection, Global Innovation Policy Center, U.S. Chamber of Commerce

This event is open to the press.

This is a widely attended event. Lunch will be provided.